Q2 Goals — Growth
Quarterly objectives and key results across product, engineering, and growth.
Context
Q2 builds on Q1's growth into self-serve. We retired three legacy SKUs in March and shifted ICP positioning toward mid-market data teams. The team has bandwidth to invest in two big bets and a handful of smaller ones.
All goals here are owned by the growth pillar. Where they overlap with platform or finance, ownership is jointly recorded with a primary listed first.
Objectives
1. Grow MRR by 12% to $1.97M, with at least 60% coming from net-new logos.
2. Lift activation (7-day) from 38% to 45%, holding the new onboarding flow shipped Apr 22.
3. Reduce paid-acquisition CPA by 10% by reallocating away from Search-brand toward Lifecycle.
Bets
We will run two structured bets this quarter: a usage-based pricing pilot for Tier-2 accounts, and a returnship-style trial extension for cold leads. Each has a single accountable owner and a stop-loss criterion.
Both bets check in weekly with the growth pillar staff meeting and post a written update by EOW Friday.
Risks
Replatform of the activation surface is on the critical path; any slippage past Apr 30 forces us to push activation work into Q3.
Enterprise renewals concentrated in May represent ~24% of MRR-at-risk; the customer success team is briefed.